MY Location

Our News

We are known for our extensive celebrations, and how each and every occasion is momentously documented. Here, we share with you our latest happenings and our latest achievements!

News

FOREFRONT Firsthand

EcoWorld reimagines multi-generational Raya celebration in new spot

EcoWorld has unveiled a light-hearted Raya video “#BergayaRayaDiHariRaya”. Produced by Malaysian creative agency FOREFRONT, the video paints a familiar picture of a multi-generational family’s Raya morning with a twist.

See More
FOREFRONT shines spotlight on a mother’s selflessness with new film

Malaysian creative agency FOREFRONT has launched a video highlighting qualities of a mother ahead of Mother’s Day. Titled “Why My Mum Like This One?”

See More
FOREBIDDEN: A forebidden love affair, with Chinese food ... and pretty deco

As seen in KL Lifestyle Magazine, May 2019 issue

See More
Case study: How FOREFRONT International leverages rewards to keep attrition below 20%

Darien Mah, Chief Executive Officer of FOREFRONT International, brings out the forms of rewards & recognition that help keep the staff turnover rate below 20%, in this case study.

See More
Creating magic using rewards and recognition

When asked about rewards versus recognition for employee engagement and motivation, most HR leaders will be hard pressed to make a choice.

See More
Gamuda Land's 'The Family Tree' gets featured in Marketing Magazine's Top 15 TVCs

This is the tale in the film: Life is like a tree. When nurtured well, its roots grow deep. Its trunk grows straight, providing strong support. Its branches stretch upwards, reaching great heights.

See More
Snorty Ang Baos for the Year Of Earth Pig 2019

With over hundred designs this year, we bring you the most authoritative Ang Bao design feature over the past few years. So if you are an Ang Bao collector, we hope this you help you with your collection.

See More
Gamuda Land shows importance of staying connected to family this Lunar New Year

Gamuda Land’s Lunar New year video titled “The Family Tree” portrays the significance of staying connected to one’s family and the brand’s values.

See More
Building Friendships, Growing Together

The fact that employees at Forefront International are a tight-knit lot is probably nothing new. A steamboat lok-lok truck party, a Songkran-themed water fest, fun outings, games, trips – their activities are the stuff of legend.

See More
988 企业起飞: Jeff Chang

FOREFRONT’s COO, Jeff Chang, sits down with 988 FM to talk about the agency's beginnings, achievements, and future plans.

See More
CEO of FOREFRONT presented in SOBA helpdesk session

FOEFRONT International chief executive officer Darien Mah presented to share on the company’s experience in participating in SOBA in the last few years.

See More
Preparing to be a bigger group

After 13 years in business, FOREFRONT International CEO Darien Mah is working on measures to prepare FOREFRONT to be a bigger group through strengthening its human resources and digital sector expansions.

See More
How Baskin Robbins boosted its social media

Baskin-Robbins wanted to boost its social media presence with the help of a SEA Games-related campaign. As such, it roped in creative and digital agency FOREFRONT International to launch the #freescoopnight campaign.

See More
'Go home to vote': Malaysians, companies offer to help fellow citizens travel home to cast ballots

With polling day for Malaysia’s 14th general election falling on May 9, a Wednesday, Malaysians have taken to social media to band together and lend a helping hand to those who want to return to their hometowns to cast their ballots.

See More
A new Foremula

It started out as a platform to showcase the company’s ability, but the launch of Foremula last year has given FOREFRONT International chief executive officer Darien Mah a possible new revenue stream.

See More
A new frontier for FOREFRONT

Like many other entrepreneurs, he has probably told his story one too many times. But FOREFRONT International chief executive officer Darien Mah relishes being reminded of where the creative agency came from and how far it has come.

See More
New Gen Feature: Darien Mah

It all started when my three initial team members and I were working for a company that wasn’t stable at that point in time.

See More
CNY campaign casts spotlight on plight of unwanted pets

In support of PAWS Animal Welfare Society (PAWS), FOREFRONT International embarks on a quest this Chinese New Year to spread festive joy.

See More
Going forward in creative ways

After its success in The Star Outstanding Business Awards (SOBA) 2017, FOREFRONT Studio Sdn Bhd continues to chart its growth.

See More
A deserving win for SMEs

FOREFRONT Studio Sdn Bhd clinched the grand prize of Malaysian Business of the Year for the under RM25mil sales turnover category after four years of participating in SOBA.

See More
FOREFRONT gets ‘pawsperity’ savvy ahead of CNY

FOREFRONT has partnered with PAWS Animal Welfare Society (PAWS) in conjunction to this year’s Chinese New Year, with a year-long “Welcome Pawsperity” campaign to “spread festive joy to furry four-legged friends”.

See More
Malaysian SMEs awarded for their outstanding achievements at SOBA 2017

Living up to its name of being at the forefront of its industry was FOREFRONT Studio Sdn Bhd that bagged Malaysian Business of the Year Award (Up to RM25mil category).

See More
The Star Outstanding Business Awards (SOBA)

FOREFRONT Studio clinched the grand prize of Malaysian Business of the Year Award for the under RM25mil sales turnover category after years of winning awards in various other categories in SOBA.

See More
FOREFRONT International in Homework Magazine Autumn/Winter Edition

Stefano Manganini predicts the next five years will signal the start of a movement towards the use of virtual reality in the office.

See More
These M'sian Companies Are Hiring In September 2017—And Their Perks Are Just #JobGoals

There are quite a few young, dynamic teams out there looking for a hire. Could you be the one to fill that gap?

See More
FOREFRONT shows patriotic spirit at #AnakAnakMalaysia Walk

We joined to promote the unity and harmony among Malaysians.

See More
Foremula Cafe Review by Time Out KL

Run by the same people behind Malaysian creative agency FOREFRONT, Foremula is the latest entry to Ara Damansara’s list of yuppie cafés.

See More
Foremula Cafe Review by Eat Drink KL

FOREFRONT is forging a fresh path in the cafe business with its friendly new flagship eatery, Foremula, which follows the contemporary prescription for a chatter-generating F&B destination.

See More
Investing in its most important resource

The fun stuff is a big part of what we do to cultivate values.

See More
FOREFRONT International taking their recruitment strategy to social media

Communicating on the same wavelength as candidates is the key to a successful recruitment strategy.

See More
FOREFRONT International in advertising + marketing Special Annual Edition 2017

FOREFRONT has been shorlisted in the brand consultancy and production categories in this instalment of the AOTY awards.

See More
Building brand value to stay at FOREFRONT

HOW important is branding and marketing for a company that usually handles these two aspects for other companies?

See More
Recruitment ad in Monash student newspaper

Graduating soon? Looking for a way to light up your career? Let us be your match.

See More
A culture driven by its people

The heart and driving force behind FOREFRONT has always been its people, and it is this belief that has seen the company through the last 12 years.

See More
8 short films you won’t believe were actually produced by Malaysians

There are two types of movie producers in Malaysia: the first being the artistically-inclined producer, who wishes to put out well-thought films, and the other is the profit-driven producer who lacks creative input and wants to make fast money.

See More
In the forefront of changing trends

Since 2004, creative agency FOREFRONT Studio Sdn Bhd has been reaching for the stars.

See More
Digital recruitment decoded

How FOREFRONT International overhauled its digital strategy to engage current and potential employees.

See More
Ang Baos (Red Packets) that you will like to get in 2017

2017 is the Year of the Rooster. So why not give or collect a “chicky” ang bao to remember this joyous occasion.

See More
SME100 Awards ad in New Straits Time

The ultimate recognition for SMEs.

See More
Social experiment: Will Malaysians stand up when the National Anthem is being played?

FOREFRONT crew set up cameras in a café to record the unscripted reactions, and patriotism, of average Malaysian patrons.

See More
Taking home the silver and Local Hero award

We believe in being at the forefront of breakthrough innovation and cutting-edge solutions.

See More
Bright Young Things: Darien Mah of FOREFRONT International

Mah embarked on an entrepreneurial journey in web design but discovered his calling in enriching the lives of those whose resumés come his way.

See More
Malaysian independent agency FOREFRONT expands to London

Malaysian creative agency Forefront International has set up office in London, United Kingdom as part of its international expansion.

See More
FOREFRONT International excels in the use of digital media

We are a learning organisation that strives to grow with our team members and even clients, many of whom share similar causes and visions.

See More
The staff of life

People are our most valuable resource because we are in the creative industry, and people are the ones who generate ideas.

See More
Walking the talk

FOREFRONT rebrands itself to show that its creative ideas are effective in branding and marketing.

See More
The Independents: FOREFRONT International

FOREFRONT’s founder Darien Mah sits down with A+M to share the agency’s start-up story and the tumultuous times he faced in the past.

See More
FOREFRONT International in advertising + marketing Special Annual Edition 2015

We touched a remarkable milestone by taking home the Local Hero award in Brand Consultancy category.

See More
How FOREFRONT International optimises technology in its recruitment process

We bagged Silver for best use of technology in Asia Recruitment Awards, Malaysia.

See More
Malaysia's Best Recruitment Advertising Strategy is...

We launched a website dedicated to potential candidates.

See More
Meet the 3 leading recruitment professionals in Malaysia

Para embraced the uphill task of putting forward a solid HR structure.

See More
Recruitment Ad in The Star

Bringing out the power in you.

See More
Towards the FOREFRONT of fun-tastic!

We believed constant creative evolvement is the very foundation of an innovative organisation's force towards excellence.

See More
Creative agency looks to expand

After a successful 2014, FOREFRONT Studio to add to manpower and foster growth.

See More
Beyond Creativity: Darien Mah

Our CEO shares his journey so far and what makes creativity unique.

See More
Organisation donates goats to help families become self-sufficient

We donated 28 goats to the underprivileged in conjunction with the Year of the Goat.

See More
At the FOREFRONT of innovation

Innovation as the key to value augmentation.

See More
FOREFRONT expanding services for its clients

Founded as a specialist in digital marketing, we provides end-to-end creative solutions.

See More
At the FOREFRONT of innovation

Innovation is the nature of progress at FOREFRONT.

See More
At the FOREFRONT of an X-Revolution

Taking on challenges of the digital age is what we love to do.

See More
EcoWorld reimagines multi-generational Raya celebration in new spot

EcoWorld has unveiled a light-hearted Raya video “#BergayaRayaDiHariRaya”. Produced by Malaysian creative agency FOREFRONT, the video paints a familiar picture of a multi-generational family’s Raya morning with a twist.

See More
FOREFRONT shines spotlight on a mother’s selflessness with new film

Malaysian creative agency FOREFRONT has launched a video highlighting qualities of a mother ahead of Mother’s Day. Titled “Why My Mum Like This One?”

See More
FOREBIDDEN: A forebidden love affair, with Chinese food ... and pretty deco

As seen in KL Lifestyle Magazine, May 2019 issue

See More
Case study: How FOREFRONT International leverages rewards to keep attrition below 20%

Darien Mah, Chief Executive Officer of FOREFRONT International, brings out the forms of rewards & recognition that help keep the staff turnover rate below 20%, in this case study.

See More
Creating magic using rewards and recognition

When asked about rewards versus recognition for employee engagement and motivation, most HR leaders will be hard pressed to make a choice.

See More
Gamuda Land's 'The Family Tree' gets featured in Marketing Magazine's Top 15 TVCs

This is the tale in the film: Life is like a tree. When nurtured well, its roots grow deep. Its trunk grows straight, providing strong support. Its branches stretch upwards, reaching great heights.

See More
Snorty Ang Baos for the Year Of Earth Pig 2019

With over hundred designs this year, we bring you the most authoritative Ang Bao design feature over the past few years. So if you are an Ang Bao collector, we hope this you help you with your collection.

See More
Gamuda Land shows importance of staying connected to family this Lunar New Year

Gamuda Land’s Lunar New year video titled “The Family Tree” portrays the significance of staying connected to one’s family and the brand’s values.

See More
Building Friendships, Growing Together

The fact that employees at Forefront International are a tight-knit lot is probably nothing new. A steamboat lok-lok truck party, a Songkran-themed water fest, fun outings, games, trips – their activities are the stuff of legend.

See More
988 企业起飞: Jeff Chang

FOREFRONT’s COO, Jeff Chang, sits down with 988 FM to talk about the agency's beginnings, achievements, and future plans.

See More
CEO of FOREFRONT presented in SOBA helpdesk session

FOEFRONT International chief executive officer Darien Mah presented to share on the company’s experience in participating in SOBA in the last few years.

See More
Preparing to be a bigger group

After 13 years in business, FOREFRONT International CEO Darien Mah is working on measures to prepare FOREFRONT to be a bigger group through strengthening its human resources and digital sector expansions.

See More
How Baskin Robbins boosted its social performance

Baskin-Robbins wanted to boost its social media presence with the help of a SEA Games-related campaign. As such, it roped in creative and digital agency FOREFRONT International to launch the #freescoopnight campaign.

See More
'Go home to vote': Malaysians, companies offer to help fellow citizens travel home to cast ballots

With polling day for Malaysia’s 14th general election falling on May 9, a Wednesday, Malaysians have taken to social media to band together and lend a helping hand to those who want to return to their hometowns to cast their ballots.

See More
A new Foremula

It started out as a platform to showcase the company’s ability, but the launch of Foremula last year has given FOREFRONT International chief executive officer Darien Mah a possible new revenue stream.

See More
A new frontier for FOREFRONT

Like many other entrepreneurs, he has probably told his story one too many times. But FOREFRONT International chief executive officer Darien Mah relishes being reminded of where the creative agency came from and how far it has come.

See More
New Gen Feature: Darien Mah

It all started when my three initial team members and I were working for a company that wasn’t stable at that point in time.

See More
CNY campaign casts spotlight on plight of unwanted pets

In support of PAWS Animal Welfare Society (PAWS), FOREFRONT International embarks on a quest this Chinese New Year to spread festive joy to furry four-legged friends with its year-long “Welcome Pawsperity” campaign.

See More
Going forward in creative ways

After its success in The Star Outstanding Business Awards (SOBA) 2017, Forefront Studio Sdn Bhd continues to chart its growth.

See More
A deserving win for SMEs

FOREFRONT Studio Sdn Bhd clinched the grand prize of Malaysian Business of the Year for the under RM25mil sales turnover category after four years of participating in SOBA.

See More
FOREFRONT gets ‘pawsperity’ savvy ahead of CNY

We have partnered with PAWS Animal Welfare Society (PAWS) in conjunction to this year’s Chinese New Year, with a year-long “Welcome Pawsperity” campaign to “spread festive joy to furry four-legged friends”.

See More
Malaysian SMEs awarded for their outstanding achievements at SOBA 2017

Living up to its name of being at the forefront of its industry was FOREFRONT Studio Sdn Bhd that bagged Malaysian Business of the Year Award (Up to RM25mil category).

See More
The Star Outstanding Business Awards (SOBA)

FOREFRONT Studio clinched the grand prize of Malaysian Business of the Year Award for the under RM25mil sales turnover category after years of winning awards in various other categories in SOBA.

See More
FOREFRONT International in Homework Magazine Autumn/Winter Edition

Stefano Manganini predicts the next five years will signal the start of a movement towards the use of virtual reality in the office.

See More
These M'sian Companies Are Hiring In September 2017—And Their Perks Are Just #JobGoals

There are quite a few young, dynamic teams out there looking for a hire. Could you be the one to fill that gap?

See More
FOREFRONT shows patriotic spirit at #AnakAnakMalaysia Walk

We joined to promote the unity and harmony among Malaysians.

See More
Foremula Cafe Review by Time Out KL

Run by the same people behind Malaysian creative agency FOREFRONT, Foremula is the latest entry to Ara Damansara’s list of yuppie cafés.

See More
Foremula Cafe Review by Eat Drink KL

FOREFRONT is forging a fresh path in the cafe business with its friendly new flagship eatery, Foremula, which follows the contemporary prescription for a chatter-generating F&B destination.

See More
Investing in its most important resource

The fun stuff is a big part of what we do to cultivate values.

See More
FOREFRONT International taking their recruitment strategy to social media

Communicating on the same wavelength as candidates is the key to a successful recruitment strategy.

See More
FOREFRONT International in advertising + marketing Special Annual Edition 2017

FOREFRONT has been shorlisted in the brand consultancy and production categories in this instalment of the AOTY awards.

See More
Building brand value to stay at FOREFRONT

HOW important is branding and marketing for a company that usually handles these two aspects for other companies?

See More
Recruitment Ad in Monash Student Newspaper

Graduating soon? Looking for a way to light up your career? Let us be your match.

See More
A culture driven by its people

The heart and driving force behind FOREFRONT has always been its people, and it is this belief that has seen the company through the last 12 years.

See More
8 Short Films You Won’t Believe Were Actually Produced by Malaysians

There are two types of movie producers in Malaysia: the first being the artistically-inclined producer, who wishes to put out well-thought films, and the other is the profit-driven producer who lacks creative input and wants to make fast money.

See More
In the forefront of changing trends

Since 2004, creative agency FOREFRONT Studio Sdn Bhd has been reaching for the stars.

See More
Digital recruitment decoded

How FOREFRONT International overhauled its digital strategy to engage current and potential employees.

See More
Ang Baos (Red Packets) that you will like to get in 2017

2017 is the Year of the Rooster. So why not give or collect a “chicky” ang bao to remember this joyous occasion.

See More
SME100 Awards ad in New Straits Time

The ultimate recognition for SMEs.

See More
Social Experiment: Will Malaysians Stand Up When the National Anthem is Being Played?

FOREFRONT crew set up cameras in a café to record the unscripted reactions, and patriotism, of average Malaysian patrons.

See More
Taking home the silver and Local Hero award

We believe in being at the forefront of breakthrough innovation and cutting-edge solutions.

See More
Bright Young Things: Darien Mah of Forefront International

Mah embarked on an entrepreneurial journey in web design but discovered his calling in enriching the lives of those whose resumés come his way.

See More
Malaysian independent agency FOREFRONT expands to London

Malaysian creative agency Forefront International has set up office in London, United Kingdom as part of its international expansion.

See More
FOREFRONT International excels in the use of digital media

We are a learning organisation that strives to grow with our team members and even clients, many of whom share similar causes and visions.

See More
The staff of life

People are our most valuable resource because we are in the creative industry, and people are the ones who generate ideas.

See More
Walking the talk

FOREFRONT rebrands itself to show that its creative ideas are effective in branding and marketing.

See More
The Independents: FOREFRONT International

FOREFRONT’s founder Darien Mah sits down with A+M to share the agency’s start-up story and the tumultuous times he faced in the past.

See More
FOREFRONT International in advertising + marketing Special Annual Edition 2015

We touched a remarkable milestone by taking home the Local Hero award in Brand Consultancy category.

See More
How FOREFRONT International optimises technology in its recruitment process

We bagged Silver for best use of technology in Asia Recruitment Awards, Malaysia.

See More
Malaysia's Best Recruitment Advertising Strategy is...

We launched a website dedicated to potential candidates.

See More
Meet the 3 leading recruitment professionals in Malaysia

Para embraced the uphill task of putting forward a solid HR structure.

See More
Recruitment Ad in The Star

Bringing out the power in you.

See More
Towards the FOREFRONT of fun-tastic!

We believed constant creative evolvement is the very foundation of an innovative organisation's force towards excellence.

See More
Creative agency looks to expand

After a successful 2014, FOREFRONT Studio to add to manpower and foster growth.

See More
Beyond Creativity: Darien Mah

Our CEO shares his journey so far and what makes creativity unique.

See More
Organisation donates goats to help families become self-sufficient

We donated 28 goats to the underprivileged in conjunction with the Year of the Goat.

See More
At the FOREFRONT of innovation

Innovation as the key to value augmentation.

See More
FOREFRONT expanding services for its clients

Founded as a specialist in digital marketing, we provides end-to-end creative solutions.

See More
At the FOREFRONT of innovation

Innovation is the nature of progress at FOREFRONT.

See More
At the FOREFRONT of an X-Revolution

Taking on challenges of the digital age is what we love to do.

See More
Top