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Our News

We are known for our extensive celebrations, and how each and every occasion is momentously documented. Here, we share with you our latest happenings and our latest achievements!

News

FOREFRONT Firsthand

Marketing-Interactive //
September 9, 2022

Marketers, are you writing good briefs? Agency folks weigh in

Marketing Interactive //
July 6, 2022

FOREFRONT in Agency of the Year and MARKies Malaysia 2022 shortlists

Advertising+Marketing //
May 19, 2022

PropertyGuru MY switches up content strategy with #GuruKnows series

Marketech APAC //
May 19, 2022

PropertyGuru MY awards social media content strategy retainer to Aforemention

Buro 24/7 //
February 23, 2022

IDEATION in Aesthetic Cafes in KL: Meet the designers behind the cafes you’ve visited for the ‘gram

Advertising+Marketing //
January 11, 2022

Maserati Malaysia doubles digital spend for 2022, but TikTok isn’t yet a priority

Marketech APAC //
October 21, 2021

Maserati MY taps Aforemention to localize global campaign

Campaign Brief Asia //
October 21, 2021

Maserati Malaysia Gains New Momentum with Aforemention Appointment

Advertising+Marketing //
September 2, 2021

A+M Agency of the Year and MARKies Malaysia 2021 shortlists are out

Marketech APAC //
April 27, 2021

Targeting a new mindset amid the emerging urban exodus trend

The Malaysian Insight //
March 11, 2021

Pandemic teaches companies to prep for crisis

Human Resources Online //
March 11, 2021

FOREFRONT Group launches new tech venture, looks to recruit for a range of positions

The Star //
February 26, 2021

Ox-picious favourites: These CNY videos won over Malaysian hearts

Says //
February 11, 2021

FOREFRONT’s CNY Music Video In The List Of Best Chinese New Year Ads Of 2021 That Will Give You All The Feels

Marketech APAC //
February 11, 2021

WATCH: Creative agency FOREFRONT ushers in CNY with music video

The Rakyat Post //
February 9, 2021

5 must-watch Chinese New Year 2021 ads to bring back joy into the celebrations

Campaign Brief Asia //
February 8, 2021

Malaysian agency FOREFRONT calls for a change of luck in new campaign celebrating new beginnings

MARKETECH APAC //
January 4, 2021

FOREFRONT creates ‘understated, yet elegant’ virtual launch for Hyundai MY

THE EDGE OPTIONS //
August 3, 2020

When opportunity knocks

ADVERTISING + MARKETING MALAYSIA //
July 14, 2020

All eyes on 2021: How Malaysia agency heads are laying the groundwork early

Klook //
June 24, 2020

Therefore in 15 best cafes and restaurants around KL for brunch, desserts, and coffee

ClickInsights //
June 12, 2020

[Masters of Marketing] Achieve performance marketing maturity for your brand

ClickInsights //
May 15, 2020

[Masters of Marketing] 5 “new normal” paradigm shifts in creating effective campaigns today

Advertising + Marketing Malaysia //
April 13, 2020

Ad dollars, client work and other changes in Malaysia’s adland amidst COVID-19

Advertising + Marketing Malaysia //
April 9, 2020

How Malaysian brand and agencies are evolving their Ramadan executions in light of COVID-19

Advertising + Marketing Malaysia //
April 1, 2020

6 ways to put a twist to your content marketing in the COVID-19 age

BFM //
March 25, 2020

Boom or doom for marketeers

Human Resources Magazine //
March 17, 2020

#LeadershipLessons: Keep employees informed in the decision-making process

Advertising + Marketing Malaysia //
March 4, 2020

FOREFRONT unveils digital performance marketing offering

Advertising + Marketing Malaysia //
January 7, 2020

FOREFRONT ushers in good times this CNY with handwritten wishes

ADVERTISING + MARKETING MALAYSIA //
January 1, 2020

Malaysian independent agency heads remain bullish in 2020

Advertising + Marketing Malaysia //
December 19, 2019

Charging towards 2020: Malaysian independent agency heads remain bullish

Mumbrella Asia //
November 22, 2019

Malaysian agency Forefront promotes Jeff Chang to CEO

Advertising + Marketing Malaysia //
November 21, 2019

FOREFRONT hands Jeff Chang chief creative role as Darien Mah becomes chairman

The Star //
November 11, 2019

A decade of supporting SMEs

Advertising + Marketing Malaysia //
October 7, 2019

Why Mah Sing’s AI-enabled Madam Loan bot is the antithesis of a typical chatbot

The Star //
September 20, 2019

At the Forefront of innovation

The Star //
September 17, 2019

Chinese fusion food at its best

KL Foodie //
September 11, 2019

Therefore in Top 10 New Things To Try In Klang Valley September 2019

One FM //
September 10, 2019

《吃饱饱》FOREMULA 文青上班族打卡咖啡厅

Lifestyle Asia Kuala Lumpur //
September 3, 2019

Therefore in 8 new restaurants and cafes to check out in September 2019

Harper's BAZAAR Malaysia //
August 27, 2019

Therefore in #BAZAARPicks: Café Guide Around KL

Advertising + Marketing Malaysia //
August 22, 2019

The power of diversifying from the inside out

The Sun Daily //
August 22, 2019

A distinct experience at Therefore

One FM //
August 21, 2019

《吃饱饱》 Forebidden @ Ara Damansara

BURO Malaysia //
August 20, 2019

5 alternative mooncakes in 2019 that are Insta-perfect

CLEO Malaysia //
August 19, 2019

Pink’s charming! Here are Malaysia’s most Instagrammable pink cafes

The Nat Channel //
August 14, 2019

Therefore Cafe @ Petaling Jaya

Eat Drink KL //
August 13, 2019

Therefore in Eat Drink KL

Augustman Malaysia //
August 9, 2019

Therefore Café is the next Instagrammable café to check out

FEMALE Malaysia //
August 8, 2019

FEMALE Tries: Hearty Comfort Food At Therefore Cafe

Human Resources Magazine //
August 6, 2019

What kind of office makes staff happy?

BURO Malaysia //
August 3, 2019

Therefore in #BuroEats: 7 New cafes and restaurants in KL to visit for August 2019

Advertising + Marketing Magazine Malaysia //
July 1, 2019

Agency Of The Year 2019 Media Feature

Marketing Magazine //
May 31, 2019

EcoWorld reimagines multi-generational Raya celebration in new spot

Marketing Magazine //
May 10, 2019

FOREFRONT shines spotlight on a mother’s selflessness with new film

KL Lifestyle Magazine May Issue //
May 1, 2019

FOREBIDDEN: A forebidden love affair, with Chinese food … and pretty deco

Lifestyle Asia Kuala Lumpur //
April 19, 2019

Forebidden in #DoItForTheGram: 6 Instagrammable cafes in PJ for a great feed

Human Resources Online //
April 3, 2019

Case study: How FOREFRONT International leverages rewards to keep attrition below 20%

Human Resources Online //
March 18, 2019

Creating magic using rewards and recognition

Marketing Magazine //
March 5, 2019

Gamuda Land’s ‘The Family Tree’ gets featured in Marketing Magazine’s Top 15 TVCs

SuperAdrianMe Ang Pow Collector Blog //
January 30, 2019

Snorty Ang Baos for the Year Of Earth Pig 2019

Marketing-Interactive.com //
January 25, 2019

Gamuda Land shows importance of staying connected to family this Lunar New Year

The Star //
January 19, 2019

Building Friendships, Growing Together

988 Radio Station //
October 19, 2018

988 企业起飞: Jeff Chang

The Star //
September 21, 2018

CEO of FOREFRONT presented in SOBA helpdesk session

The Star //
September 17, 2018

Preparing to be a bigger group

Marketing Interactive //
June 18, 2018

Case study: How Baskin Robbins boosted its social media

Channel NewsAsia //
April 12, 2018

‘Go home to vote’: Malaysians, FOREFRONT offer to help fellow citizens travel home to cast ballots

The Star Online //
April 2, 2018

A new frontier for FOREFRONT

The Star Online //
April 2, 2018

A new Foremula

The Peak //
March 1, 2018

New Gen Feature: Darien Mah

The Star Online //
February 8, 2018

CNY campaign casts spotlight on plight of unwanted pets

The Star Online //
February 6, 2018

Going forward in creative ways

advertising+marketing //
January 31, 2018

FOREFRONT gets ‘pawsperity’ savvy ahead of CNY

The Star Online //
January 22, 2018

A deserving win for SMEs

The Star Online //
January 20, 2018

Malaysian SMEs awarded for their outstanding achievements at SOBA 2017

The Star Online //
January 17, 2018

The Star Outstanding Business Awards (SOBA)

TRUE 212 Ltd //
September 27, 2017

FOREFRONT International in Homework Magazine Autumn/Winter Edition

Vulcan Post //
September 6, 2017

These M’sian Companies Are Hiring In September 2017—And Their Perks Are Just #JobGoals

The Star //
August 29, 2017

FOREFRONT shows patriotic spirit at #AnakAnakMalaysia Walk

Time Out KL //
August 21, 2017

Foremula Cafe Review by Time Out KL

Eat Drink KL //
July 27, 2017

Foremula Cafe Review by Eat Drink KL

The Star //
July 15, 2017

Investing in its most important resource

Human Resources Online //
July 7, 2017

FOREFRONT International taking their recruitment strategy to social media

advertising+marketing //
July 2, 2017

FOREFRONT International in advertising + marketing Special Annual Edition 2017

The Star //
July 1, 2017

Building brand value to stay at FOREFRONT

Monash Student Newspaper //
April 10, 2017

Recruitment Ad in Monash Student Newspaper

Best of Malaysia 2017 //
March 20, 2017

A culture driven by its people

RojakDaily //
February 24, 2017

8 Short Films You Won’t Believe Were Actually Produced by Malaysians

The Star //
February 23, 2017

In the Forefront of Changing Trends

SUPERADRIANME.com //
January 17, 2017

Ang Baos (Red Packets) that you will like to get in 2017

Human Resources Online //
January 17, 2017

Digital recruitment decoded

New Straits Times //
January 6, 2017

SME100 Awards Ad in New Straits Time

Lite FM //
September 6, 2016

Social Experiment: Will Malaysians Stand Up When the National Anthem is Being Played?

advertising+marketing //
August 3, 2016

Production Agency of the Year Award

Malaysia Tatler //
May 30, 2016

Bright Young Things: Darien Mah of FOREFRONT International

advertising+marketing //
May 24, 2016

Malaysian independent agency FOREFRONT expands to London

Human Resources Online //
May 16, 2016

FOREFRONT International excels in the use of digital media

The Star //
April 28, 2016

The staff of life

The Star //
April 14, 2016

Walking the talk

advertising+marketing //
September 15, 2015

The Independents: FOREFRONT International

advertising+marketing //
August 1, 2015

FOREFRONT International in advertising + marketing Special Annual Edition 2015

Human Resources Online //
July 14, 2015

How FOREFRONT International optimises technology in its recruitment process

Human Resources Online //
July 10, 2015

How FOREFRONT International optimises technology in its recruitment process

Human Resources Online //
July 1, 2015

Meet the 3 leading recruitment professionals in Malaysia

The Star //
June 12, 2015

Recruitment Ad in The Star

Cutout Magazine Vol. 5, Issue 4 - 2015 //
May 22, 2015

Towards the FOREFRONT of fun-tastic!

The Star //
April 22, 2015

Creative agency looks to expand

BFM Radio Station //
April 20, 2015

Beyond Creativity: Darien Mah

The Star //
April 17, 2015

Organisation donates goats to help families become self-sufficient

The Star //
December 14, 2014

FOREFRONT expanding services for its clients

Cutout Magazine Vol. 5, Issue 3 - 2014 //
December 14, 2014

At the FOREFRONT of innovation

advertising+marketing //
September 2, 2014

At the FOREFRONT of innovation

advertising+marketing //
September 1, 2014

At the FOREFRONT of an X-Revolution

A+M Agency of the Year and MARKies Malaysia 2021 shortlists are out

FOREFRONT International is shortlisted for several A+M Agency of the Year Awards 2021 categories.

Malaysian Creative Agency Embraces Handwritten Traditions This Lunar New Year

Storied traditions and modern-day celebrations come together this Lunar New Year.

FOREFRONT Names Jeff Chang as CEO of Creative Arm

FOREFRONT group names co-founder Jeff Chang as Chief Executive Officer of its creative agency.

Three’s a Party: FOREFRONT Takes Home a Trio of Recognition Awards

FOREFRONT was recognised in three categories at Star Media Group's SOBA 10th Anniversary Celebration

Madam Loan—The AI-Powered Aunt with a Wicked Sense of Humour

Madam Loan, the newest AI-powered aunt in town, brings a refreshing update to chatbot platforms...

Malaysian Creative Group Reimagines Mid-Autumn Festival Gift Sets

Award-winning creative group FOREFRONT International releases Mid-Autumn Festival Gift Sets to...

FOREFRONT Welcomes Third Cafe in F&B Portfolio

Award-winning creative group FOREFRONT International launches Therefore café, the third...

FOREFRONT hosts 4As Malaysia industry engagement talk series Steamulus

Award-winning creative agency FOREFRONT International played host to Steamulus, a new regular...

EcoWorld Reimagines Multi-Generational Raya Celebration

Respected traditions and modern interpretations come together as property developer EcoWorld...

Malaysian Agency Celebrates A Mother’s Unconditional Love with Heartwarming Video

This Mother’s Day, award-winning creative agency FOREFRONT commemorates the awe-inspiring...

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