In the blink of an eye, another year has flown by. Once again, the Malaysian ad industry was overcome with pitch fever and the topic of burnout was still rampant, with industry players calling for the issue to be addressed. In September this year, the Ministry of Finance reported that the Malaysian economy expanded by 4.9% to RM348.8 billion, after recording a growth of 4.5% during Q1 2019. This prompted industry players to discuss if advertisers should ride the wave of growth or remain cautious.
Despite the challenging times, the independent agencies in Malaysia remain tenacious and constantly strive to prove they can take on the big boys. A+M speaks to leaders of independent agencies on what they are looking forward to in 2020.
Jeff Chang, CEO, FOREFRONT
The year 2019 has been a fruitful year for FOREFRONT, albeit the challenges within the industry. We’ve restructured our core services internally and launched a new F&B outlet, deepened our capabilities and kept our brand partners excited for what we can offer. For 2020, expansion continues to be our focus, whether we’re growing our businesses in the various industries we’re in, such as F&B or real estate sales, or breaking new ground across Southeast Asia.
Plans are in the works to diversify our digital solutions. At the same time, we are dreaming up unique ways to deliver brand experiences for our clients and acquiring talents that will add to FOREFRONT’s value. We’re looking forward to 2020 and all that comes our way.