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EcoWorld Reimagines Multi-Generational Raya Celebration

31 May 2019

Respected traditions and modern interpretations come together as property developer EcoWorld highlights the virtue of respecting the elders with this light-hearted video, #BergayaRayaDiHariRaya. 

Produced by Malaysian creative agency FOREFRONT, the video paints a familiar picture of a multi-generational family’s Raya morning—but with a twist.

The younger generation is seen upholding age-old traditions, while the grandparents take on modern influences to add to the lively Raya morning atmosphere. Such contrast serves as a humorous reminder that we are living in changing times and we must treasure our family.

“We used vibrant colours alongside familiar festive elements to create impactful scenes. Several Hari Raya celebratory staples such as kuih dahlia, chicken curry, and ketupat are prominently displayed throughout the video to deliver a nostalgic, and at the same time, hopeful narrative.”

“Our team chose such whimsical creative direction to set a different tone for our long-time client EcoWorld. The message is unique enough, but at the same time retains the core values of the brand,” said Jeff Chang, Chief Operating Officer at FOREFRONT.

The video showcases EcoWorld’s dedication to “Creating Tomorrow and Beyond”, as family members, young and old, make the most out of the festive season with the best of both worlds.

Watch #BergayaRayaDiHariRaya on Facebook.

Bergaya Raya di Hari Raya

Tradisi Hari Raya diwarisi dari generasi ke generasi.Kemeriahan diraikan dengan gaya tersendiri.Selamat Menyambut AidilfitriDengan ikhlas dariEcoWorldWhether your Aidilfitri is steeped in tradition or given a modern twist, here's wishing you a Gaya Raya celebration. Selamat Hari Raya from all of us at EcoWorld!#EcoWorld #BergayaRayaDiHariRaya

Posted by EcoWorld on Tuesday, 28 May 2019

Credits

Creative Agency: FOREFRONT

Executive Producers: Darien Mah & Jeff Chang

Associate Creative Director: Nico Pua

Client Servicing Assistant Manager: Ryan See

Copywriters: Sara Leong & Izzaty Azmi

Producer: Sandra Khor – Stand Strong Productions

Film Director: Garrick See

Assistant Director: Michelle Wu

Assistant Producer: Ong Yui Huan

DOP: Andy Tan & Team – Film Edge Production

Art Director: Aaron Tan & Team

Wardrobe Stylist: Darren

Hair & Make-Up: Wayney Hooi

Storyboard Artist: Andrew Chan

Offline Editor: Rowei Ng

Colourist: Tan Sin Loon

VFX Artist: Ong Yui Huan

Online Editor: Ben Koo & Samantha Chan

Music& Audio: 101 studios

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