31 Jul 2019
From left to right: Andrew Lee, Kenny Ong, and Darien Mah
Award-winning creative agency FOREFRONT International played host to Steamulus, a new regular talk series by the Association of Accredited Agents of Malaysia (4As), on Thursday, July 25, at Foremula café in Petaling Jaya.
Titled ‘Building Brands & Gaining Brand Fans Through the Power of Music’, the inaugural talk in this new Steamulus series proved to be an engaging evening and productive networking session. Headline speaker Kenny Ong, Managing Director, Malaysia, Singapore & Indochina, Universal Music Group, provided insights on successful branded entertainment case studies from around the world and shined a light on the key aspects of building brands with music.
“4As intention is to connect our members with experts from various creative fields, giving them a better understanding of the intricacies unique to each of these industries, be it music, gaming, publishing, movies, or sports,” said 4As President, Andrew Lee, about Steamulus. “This unparalleled insider knowledge should be helpful to the members if and when they have an opportunity to work with marketers in these industries.”
“FOREFRONT has always been passionate about working alongside key industry players to advance the creative landscape,” said Darien Mah, FOREFRONT CEO and 4As Council Member. “Hosting the first edition of the Steamulus talk series in our Foremula café was a good opportunity for us to showcase that, and we are happy to have provided a venue for 4As Malaysia to execute its goals.”
Kenny Ong, Managing Director, Malaysia, Singapore & Indochina, Universal Music Group
Steamulus guests gleaned valuable insights and key aspects of building brands with music
Forefronteers up close with speaker of the night, Kenny Ong