21 Aug 2019
PETALING JAYA, 20 August 2019 — Award-winning creative group FOREFRONT International launches Therefore café, the third establishment under its F&B umbrella FourbyFORE.
“In the two years of running Foremula, we’ve learned a lot about building F&B businesses, as well as our strengths and weaknesses,” said Darien Mah, CEO of FOREFRONT. “Our customer base has grown beyond what we initially dreamed of in 2017, and has further solidified our resolve that F&B is crucial in FOREFRONT’s diversification portfolio.”
Similar to Foremula and Forebidden, Therefore’s set-up was planned and conceptualised in-house, from the curated interiors and trendy colour scheme to the tongue-in-cheek menu.
Working collaboratively across departments, FOREFRONT’s video and digital teams produced the whimsical wall visuals, while the interior design unit crafted the café’s creative identity.
“We initially started FourbyFORE to differentiate ourselves in the creative industry, and to showcase our services and expertise,” explained Darien. “Soon, we realised that we have the resources to develop our F&B portfolio into something more meaningful for our surrounding community too. That’s what we envisioned Therefore to be — a place where people can dine, drink, and make great memories.”
At 2,000 square feet, Therefore brings a fresh dining concept to the public, through hearty Asian fusion dishes and sleek furnishings with a tropical twist.
Click here for high-res images of Therefore.