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FOREFRONT Welcomes Third Cafe in F&B Portfolio

21 Aug 2019

PETALING JAYA, 20 August 2019Award-winning creative group FOREFRONT International launches Therefore café, the third establishment under its F&B umbrella FourbyFORE.

Therefore joins the ranks of Foremula and Forebidden in providing an avenue of growth for the creative group.

“In the two years of running Foremula, we’ve learned a lot about building F&B businesses, as well as our strengths and weaknesses,” said Darien Mah, CEO of FOREFRONT. “Our customer base has grown beyond what we initially dreamed of in 2017, and has further solidified our resolve that F&B is crucial in FOREFRONT’s diversification portfolio.”

Similar to Foremula and Forebidden, Therefore’s set-up was planned and conceptualised in-house, from the curated interiors and trendy colour scheme to the tongue-in-cheek menu.

Working collaboratively across departments, FOREFRONT’s video and digital teams produced the whimsical wall visuals, while the interior design unit crafted the café’s creative identity.

“We initially started FourbyFORE to differentiate ourselves in the creative industry, and to showcase our services and expertise,” explained Darien. “Soon, we realised that we have the resources to develop our F&B portfolio into something more meaningful for our surrounding community too. That’s what we envisioned Therefore to be — a place where people can dine, drink, and make great memories.”

At 2,000 square feet, Therefore brings a fresh dining concept to the public, through hearty Asian fusion dishes and sleek furnishings with a tropical twist.

Therefore is located at Lot 02-G, Menara Symphony, No. 5, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor. Therefore is also on Facebook and Instagram.

Click here for high-res images of Therefore.

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