19 Nov 2019
Jeff Chang, Chief Executive Officer of FOREFRONT's creative agency
PETALING JAYA, 20 November 2019 — FOREFRONT group names co-founder Jeff Chang as Chief Executive Officer of its creative agency. He succeeds founder Darien Mah, who will take on the chairman role to explore new ventures, while still overseeing the F&B and real-estate solution subsidiaries.
Chang is promoted from Chief Operating Officer, a position he has held since 15 years ago, playing an instrumental role in supporting the company’s growth: maximising the efficiency of business strategies, overseeing client relationship management, and helming day-to-day operations.
As CEO, he will take charge of the overall vision and growth strategy of FOREFRONT’s multifaceted creative arm.
“Jeff has been co-leader of the company since day one, and his deep understanding of the business and clients’ needs brings great value to FOREFRONT,” said Mah.
“I am confident that Jeff will energise the workplace and further explore the company’s untapped potential,” he added.
“To adapt to new challenges moving forward, we are prepared to navigate through the competitive landscape of Southeast Asia,” said Chang.
Besides expanding the company’s reach into key overseas markets such as Indonesia and Vietnam, Chang’s agenda also includes strengthening the firm’s capacity and boosting employee morale.
“By having regular check-ins with our team members, we can ensure that values and standards are well understood throughout the group,” explained Chang.