09 May 2019
This Mother’s Day, award-winning creative agency FOREFRONT commemorates the awe-inspiring qualities of a mother with a video that highlights her humility, patience, and unconditional love.
Produced in collaboration with visual storytellers Nai Wan Nai, this emotive Mother’s Day release, titled Why My Mum Like This One?, showcases the often-taken-for-granted love and sacrifice of a mother. Narrated with a tinge of humour, FOREFRONT’s Mother’s Day tribute follows the emotive journey of a son who learns to be patient and kind to the woman who loves him the most.
FOREFRONT’s Mother’s Day video not only bolsters the values that FOREFRONT holds true to heart, but also emphasises a mother’s uninhibited strength, continuing patience, and unwavering selflessness in raising her children.
“Patience is integral in a mother’s unconditional love,” said Jeff Chang, Chief Operating Officer at FOREFRONT. “This Mother’s Day, we want to showcase a mother’s ever-enduring love for her child, and remind our viewers why we should always remember to cherish the people closest to us.”
Watch Why My Mum Like This One? on YouTube, Vimeo, and Facebook.
Story by Michelle Wu & Ong Yui Huan
Screenplay by Garrick See
Executive Producer: Darien Mah & Jeff Chang
Creative Director: Nico Pua
919 Creative Director: Alvin Ong
Director: Garrick See
Producer: Ong Yui Huan
DOP: Tan Sin Loon
1st AC/2nd Cam: Andrew Chan
Audio Recordist: Kai Peng
Art & Styling: Rowei Ng & Michelle Wu
PA/Runner : Alvin Ong
Offline Editor: Rowei Ng
Online Editor: Ong Yui Huan
Colourist: Tan Sin Loon
Sound Engineer: Au Yong Hau Zhen
Storyboard Artist: Andrew Chan
Copywriter: Fina Teng