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Malaysian Agency Celebrates A Mother’s Unconditional Love with Heartwarming Video

09 May 2019

This Mother’s Day, award-winning creative agency FOREFRONT commemorates the awe-inspiring qualities of a mother with a video that highlights her humility, patience, and unconditional love.

Produced in collaboration with visual storytellers Nai Wan Nai, this emotive Mother’s Day release, titled Why My Mum Like This One?, showcases the often-taken-for-granted love and sacrifice of a mother. Narrated with a tinge of humour, FOREFRONT’s Mother’s Day tribute follows the emotive journey of a son who learns to be patient and kind to the woman who loves him the most.

FOREFRONT’s Mother’s Day video not only bolsters the values that FOREFRONT holds true to heart, but also emphasises a mother’s uninhibited strength, continuing patience, and unwavering selflessness in raising her children.

“Patience is integral in a mother’s unconditional love,” said Jeff Chang, Chief Operating Officer at FOREFRONT. “This Mother’s Day, we want to showcase a mother’s ever-enduring love for her child, and remind our viewers why we should always remember to cherish the people closest to us.”

Watch Why My Mum Like This One? on YouTube, Vimeo, and Facebook.


Story by Michelle Wu & Ong Yui Huan

Screenplay by Garrick See

Executive Producer: Darien Mah & Jeff Chang

Creative Director: Nico Pua

919 Creative Director: Alvin Ong

Director: Garrick See

Producer: Ong Yui Huan

DOP: Tan Sin Loon

1st AC/2nd Cam: Andrew Chan

Audio Recordist: Kai Peng

Art & Styling: Rowei Ng & Michelle Wu

PA/Runner : Alvin Ong

Offline Editor: Rowei Ng

Online Editor: Ong Yui Huan

Colourist: Tan Sin Loon

Sound Engineer: Au Yong Hau Zhen

Storyboard Artist: Andrew Chan

Copywriter: Fina Teng

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