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Boom or doom for marketeers


25 Mar 2020

Sylvester Hiew, Associate Strategy Director of FOREFRONT, on BFM’s Enterprise Biz Bytes

Many businesses are currently being tested on their resilience to keep their brand alive. It goes without saying that digital is more reliant than ever and will be the deciding factor in whether they make it through these tough times ahead. We learn what are some of the key factors in marketing your brand during a crisis.

Produced by: Christine Wong
Presented by: Jeff Sandhu and Freda Liu

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