Marketing Magazine asked their readers which were their favourite Chinese New Year TVCs this year from 31 videos selected by them. Almost 300 validated online responses were received and they have drawn up the rankings in the following pages.
This a very limited survey amongst affluent influencers and opinion shapers in the Malaysian marketing communications and media industry.
This is the tale in the film: Life is like a tree. When nurtured well, its roots grow deep. Its trunk grows straight, providing strong support. Its branches stretch upwards, reaching great heights. Our values form deep roots in our life. Roots that make us resilient against winds and storms, and bring happiness and joy.