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The Family Tree

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BRAND CHALLENGE

For Chinese New Year 2019, Gamuda Land wanted to have a people-centric campaign to tie back to its value of ‘Caring for People and Communities’.

 

BRAND SOLUTION

As part of Gamuda Land’s festive campaign, 满 (mǎn, translated as ‘full’), our video titled ‘The Family Tree’ uses trees to symbolise one’s ever-growing journey, and also reminds viewers that their families will always be the root of their happiness and love. Trees also represent Gamuda Land’s core value of building communities.

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