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Primetime 8



In conjunction with the government’s Home Ownership Campaign (HOC) 2019 initiative, Sime Darby Property released a campaign that offered customers attractive rebates and packages for eight newly launched properties. FOREFRONT was tasked with creating a striking campaign to create awareness, scream urgency, and generate sales.



FOREFRONT’s solution was in-your-face consistency, with a campaign dubbed Primetime 8. For eight consecutive weeks beginning from the second week of March, prospects were bombarded with messages across press, billboard, radio and web advertisements, featuring a different Sime Darby Property project each week. The results were spectacular – by the end of the campaign, four of the projects were more than 90% sold out, generating more than RM1 billion worth of property sales.

Press Ad
Campaign Microsite
Mobile EDM
Social Media

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