BRAND CHALLENGE
Baskin-Robbins needed to create awareness and hype leading up to its Free Scoop Night, which was organised in conjunction with Malaysia’s wins in the SEA games, as well as pay an homage to Malaysia Day.
Baskin-Robbins needed to create awareness and hype leading up to its Free Scoop Night, which was organised in conjunction with Malaysia’s wins in the SEA games, as well as pay an homage to Malaysia Day.
FOREFRONT conceptualised the campaign from scratch, by creating a series of OMG-themed social media postings, inviting the public to participate in the patriotic ice-cream giveaway. We also produced event collaterals such as buntings, A4 standees and in-store TV display ads. We matched catchy headlines like ‘Oh My Gemilang’ with colourful visuals for social media postings, emphasising the brand’s fun-loving and patriotic character.
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