The Rainz’s tagline – The Radiance of Life – is in fact the essential principle of the entire development. Complementing the concept of the rain is the natural element of a rainbow. Through the combination of these two natural components, we ideated print collaterals that are radiant and stylishly luxurious.
The rainbow’s colour spectrum was fundamentally used as a palette to create pleasingly wondrous designs to showcase the radiant life at The Rainz. The inclusion of a family-like environment was also infused to represent the development’s resort-living lifestyle that is perfect for families and community living.