Sindonis

BRAND CHALLENGE

Sindonis, a charcoal-activated whitening toothpaste, aims to stand out from the wide array of brands already available and familiar to most customers. Tagged at a higher price than most toothpastes, Forefront was tasked to brand this product to encourage the public to upgrade to a new type of paste.

BRAND SOLUTION

The product itself being an anomaly, FOREFRONT designed the package to deflect from the common standards of the industry. The brand is positioned in an elegant and sophisticated light; an angle yet to be developed in the marketing of toothpastes.

//Branding

BRAND CHALLENGE

BRAND SOLUTION