PUBLISHED BY: Marketing Interactive
06 Jul 2022
The wait is over and the results are in! A+M is thrilled to reveal the shortlist for the Agency of the Year Awards and MARkies 2022 Malaysia. Thirteen years after its inception, this programme continues to serve as a key vehicle for client-side marketers to honour agencies for their outstanding work and services, well-run business performance, and general management across 32 defining categories. All agencies, large and small, were given the opportunity to shine. This year the awards introduced two new categories: eCommerce Marketing Agency of the Year and MarTech Agency of the Year.
This year’s MARKies saw 43 categories open for entry, across two main segments – Creative Ideas and Media Usage – to recognise and reward the most innovative, creative and effective campaigns spanning Malaysia’s entire marketing services industry. In the first segment, new additions include Most Creative- B2B Marketing and Most Creative- Multicultural Marketing. The second segment included Most Effective Use- B2B Marketing, Most Effective Use- Customer Acquisition and Most Effective Use- Multicultural Marketing. Agencies also have the opportunity to enter our new individual categories and win awards for Best Account Manager, Best Art Director/Designer and Best Strategist.
Agency of the Year and MARKies entries were judged by an independent panel of 28 client-side marketers. One of the judges, Jessica Lee, head, group marketing, Loob Holding, said: “Most entries were consistently excellent in their own areas, making it difficult to shortlist and decide which outstanding agency stood out from the rest of entries. The deserving winners are focused on executing relevant and holistic campaigns, built from insightful audience data that eventually led to effective campaign results.”
The winners will be announced on 5 August 2022.
So who made the cut? Here are the 2022 finalists.
Branding & Design Consultancy of the Year
• Archetype Malaysia
• DreamsKingdoms
• FCB SHOUT
• FOREFRONT International
Full Service Agency of the Year
• Be Strategic
• Digital Symphony
• DreamsKingdoms
• Entropia – part of Accenture Song
• FCB SHOUT
• FOREFRONT International
• Light Up 7
Lead Generation Agency of the Year
• Aforemention (subsidiary of FOREFRONT)
• Ampersand Advisory
• clickTRUE
• Digital Symphony
• FCB SHOUT
• LOCUS-T
• Primal Malaysia
Performance Marketing Agency of the Year
• Aforemention (subsidiary of FOREFRONT)
• clickTRUE
• Digital Symphony
• Entropia – part of Accenture Song
• Kredence Creative Solutions
Search Marketing Agency of the Year
• Aforemention (subsidiary of FOREFRONT)
• LOCUS-T
• Primal Malaysia
Social Media Marketing Agency of the Year
• Aforemention (subsidiary of FOREFRONT)
• Be Strategic
• Edelman Malaysia
• Entropia – part of Accenture Song
• Exabytes Network
• FCB SHOUT
• GO Communications
• Kingdom Digital Solutions
• Lion & Lion Malaysia
Specialist Agency of the Year
• DreamsKingdoms
• FOREFRONT International
• Mad Hat Asia
• Maxis eCommerce & Retail
• SKALE
• The Gaming Company
