Paramount Property celebrates their 50th anniversary this 2019, and FOREFRONT was tasked to create a campaign for them to celebrate this iconic milestone as ‘The People’s Developer’. It was about thanking the public for their support while looking forward to the next 50 years and beyond.
‘The Big 50’ was created as the name for this campaign, together with 50 days of guaranteed savings from a range of Paramount Property’s homes as a thank you to the public. This campaign ran online and offline, in collaterals such as a microsite and a press ad.
More Projects
