BRAND CHALLENGE
Sunway Property saw a golden opportunity to introduce an easy home ownership scheme that leveraged its collaboration with HOC to attract potential homebuyers and investors, and thus engaged us to make their plans a reality.
Sunway Property saw a golden opportunity to introduce an easy home ownership scheme that leveraged its collaboration with HOC to attract potential homebuyers and investors, and thus engaged us to make their plans a reality.
FOREFRONT devised the Super 5 campaign, visualising Sunway Property as a superhero that helps people own their dream home with 5 easy solutions. We developed ad collaterals that featured the campaign’s gilded logo while also establishing a digital presence with social media marketing and a website that listed all participating Sunway Property projects. The campaign was a success, achieving high social media reach, generating quality leads online, and earning multiple online media features.
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