Corresponding with the launch of the Maserati Levante S, FOREFRONT created a digital campaign to generate awareness and leads for the Levante S, as well as other Maserati models, while also creating hype surrounding Maserati’s brand presence.
We integrated a series of Facebook and search engine advertisements along with Google display banners to highlightthis campaign. EDMs were sent via email as well as WhatsApp to maximise reach. We also incorporated augmented reality (AR) technology to on-ground materials such as banners and the history wall for an interactive edge. A landing pagefor registration on Maserati’s websitewas also created to generate leads, which experienced a spike, during the campaign period.
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