The Concept
A change for good luck; celebrating a good year.
This is our wish that encapsulates a change for the better in the coming year ahead.
This Chinese New Year, we at FOREFRONT, in collaboration with
, celebrate a fresh start with auspicious wishes for change and prosperity!
We put a spin on the Chinese character '锋' to replace the original character of '丰', giving it a FOREFRONT twist as our Chinese name is ‘先锋’. The result is a wish of abundance that‘s combined with FOREFRONT’s unique identity!
In the masthead design, we incorporate elements of the ox’s horns, which are pointed upwards, representing an upward change. In our design of the ox, some people claim they can see a fish - do you see it too?
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转好运 庆锋年
在很久很久以前
春天牵了一条线
穿在家家的门前
从此过着好春天
日子过着走着不停歇
脚步对了就不怕路多远
一路上的苦辣酸甜
就是你宝贵的磨炼
不要以为时间还很长
其实只是像昨天一样
时间不是一直走得很慢
珍惜它 沿途风景一定更漂亮
FOUN FOUN你
（919你，勇敢向前进）
FOUN FOUN我
（先锋带你前进，打打气）
FOUN你的梦想不畏缩
带着你 我们继续向前穿梭
FOUN FOUN你
（看一看我的IG Story）
FOUN FOUN我
（给个赞 留个言打气）
FOUN在一起团结力量大
新一年 我们转好运 庆锋年
Translation
A Return to Abundance
A long long time ago
Strings of lanterns can be seen in spring
Hanging proudly at every house
That’s how a wonderful spring began!
The days pass by without slowing down
Take the right steps, and the distance won’t matter
The obstacles that you’re facing
Are what trains you to be better
Don’t take time for granted
It’s the same as it was, just like yesterday
Time passes us by in no time
Cherish it; every scene is beautiful
FOUN FOUN you (919 ‘jio’ you to be brave)
FOUN FOUN me (Let’s go Foreward with FOREFRONT)
FOUN your dream—don’t hold back
Together, let’s forge ahead
FOUN FOUN you (check out my IG story)
FOUN FOUN me (give a ‘like’, don’t be shy)
FOUN together, we can be stronger
Let’s celebrate a turn of luck for a ‘niu’ year
转好运 庆锋年 (A Return to Abundance) will be aired on radio and hosted on digital platforms such as
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Giveaway Info
Let us turn your luck around this Chinese New Year with our ox-some giveaways!
Our Festive Portfolio
2021
转好运 庆锋年
A Return To Abundance
2020
好年华
Bringing In Good Times
2019
好满足
Sow Prosperous, Sow Joyful
2018
旺财好
Welcome Pawsperity
2017
好时机
Foretune ‘Peck’ons
2016
好意桃
Peachperity
2015
新春飞羊 领先锋
2014
马到成功
Paramount - Happiness in Abundance
Mah Sing
BRDB
Sime Darby Property - Rediscover Abundance All Around
Gamuda Land - Rooted in Joyfulness
Sime Darby - To Auspicious Beginnings Beyond
Paramount - Circle of Joy
1 Pavilion
EcoWorld
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Keep your brand top of mind all year round with customised festive gifts for your clients and customers.
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