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Salam

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BRAND CHALLENGE

With Hari Raya Aidilfitri approaching, Sunway Group wanted to leverage on one of the key celebrations in Malaysia to boost brand awareness as well as engage its customers through authentic and meaningful content.

 

BRAND SOLUTION

We created a video that explores a person’s experiences with salam throughout his life journey. With each salam, we carried the audience through nostalgic and heart-warming moments, revealing the many meanings behind the gesture. The video was set in multiple locations within Sunway City to effectively showcase the holistic lifestyle it offers, strengthening its rebranding as an integrated destination for all.

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