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Igniting the Force


Brand Challenge

FOREFRONT International had recently expanded on its motion production skillset, and needed a platform to showcase its stop-motion animation abilities. The company was also seeking to establish a stronger and more engaging social media presence, and decided to put both these initiatives hand-in-hand.

Brand Solution

In anticipation of the new Star Wars movie—‘The Force Awakens’ that the entire world was hyped up for, FOREFRONT International produced its first stop-motion animation video driven by the iconic comeback. Scenes from the video were inspired the earlier Star Wars episodes as homage to the cult favourite movies. The video was used as part of our social media campaign where we held a giveaway of the tickets to the movie premiere, with a purpose to engage our social media followers, and ultimately to showcase our diversity in skills which was crucial for recruitment and marketing purposes.