We were put in charge of managing the brand’s social media (Facebook + Instagram). This included live coverage for the brand’s 70th anniversary celebration, a momentous weekend with programmes like an interstate Ferrari rally, the Grand Celebration, test drive, and Gala Dinner.
To generate awareness of the Ferrari heritage, we featured their milestones of the past 70 years (1947-2017) on social media. Our job scope included full event coverage for the brand – from pre- to post-event. Along with the excitement of reporting the event live came unpredictability; we had to respond swiftly and spontaneously in every situation. We also designed collaterals, such as info kits, backdrops, flags, arches, car stickers, invites, thank you letters, directional signages and a 30-second WhatsApp hype video for participants.