Pavilion Hilltop is an elite residential development located in Kuala Lumpur’s well-known expatriate community. Its exclusivity is incomparable and niche, leading to our big idea for this particular development; to project its splendour in a contemporary manner without losing the finesse touch of luxury.
For the print collaterals, colour coordination was crucial, to establish consistency across the board. The aspects of undulated greenery that uphold the development’s uniqueness needed to be portrayed with absolute precision, in line with the full-fledged campaign that we conceptualised for them. The full campaign included collaterals like billboards, buntings, sales posters, mall lightboxes, and a few other items for a complete brand identity.