We at FOREFRONT were presented with the opportunity to delve into an industry we were not familiar with via a mini campaign to get us started. Under normal circumstances, most of our productions are scripted; hence when Prudential approached us, it presented us with one that proved to be a different experience altogether.
We shot a mini social experiment video to complement their ongoing ‘Me and My Love’ campaign. With one single take to capture the raw emotions of the interviewees, everything had to be perfect and every team member came in with their best expertise. Our video production team is constantly challenged to produce videos that push our boundaries, giving us the opportunity to create impressive, and real results.